# Synthetic and AI-Generated Media Rules — Draft

**Version:** `draft-2026-10-13-v1` · **Operator:** `[LEGAL ENTITY NAME]`

These rules apply to creators and advertisers using generative AI, face/voice cloning, dubbing, translation, subtitle generation, synthetic performers, or material alteration tools. Requirements vary by content type and market; this draft does not decide that every AI-generated work is lawful or exempt from labeling.

## Creator and advertiser duties

- Do not create or upload non-consensual intimate deepfakes, sexualized depictions of minors, identity fraud, impersonation intended to deceive, fabricated evidence, or unauthorized voice/likeness clones.
- Obtain documented consent and rights for each person's image, voice, performance, and source material where required. A prompt or public availability is not proof of consent.
- Label realistic synthetic or materially altered audiovisual content when a law, provider, safety context, or platform prompt requires it. Do not remove or conceal required provenance labels or watermarks.
- Identify AI-generated translations, dubbing, or subtitles when omission could materially mislead viewers; retain human review for safety-critical, legal, medical, or factual claims.
- Do not use AI to evade age classification, content moderation, ad review, copyright, or identity checks.

## Platform handling

The platform may request disclosure, apply labels, reduce distribution, age restrict, withhold monetization, remove material, or require human review. Automated classifiers are assistive and can be wrong; high-impact decisions should have a documented human-review and appeal path where appropriate. User reports should identify suspected impersonation or manipulated media without requiring the reporter to upload intimate or illegal material.

## Release requirements

Before enabling generation or editing features, map each tool and provider, training/input data, retention, rights, watermark/provenance, user disclosures, human review, reporting, and jurisdictional duties. For India, counsel should assess the applicable 2026 IT Rules amendment and current official guidance. Do not claim compliance from a label alone.